Behind closed doors, silence often protects the abuser, not the abused. In India, nearly 1 in 3 women (30%) have faced spousal violence, according to the National Family Health Survey (NFHS-5, 2019–21). Yet most cases go unreported - hidden by fear, stigma, or the belief that what happens at home must stay there. In 2008, Breakthrough’s campaign ‘Bell Bajao’ (Ring the Bell), conceived by Piyush Pandey and his team at Ogilvy & Mather, changed how India saw domestic violence - turning bystanders i