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Repute Forge - Branding & Marketing on Instagram: "Your competitors aren’t bad for you, they’re a necessity in marketing. The brands who don’t have any competition at all never succeed, it’s basically a prediction because if there’s no competition, there’s no demand. Having competitors who your customers can compare you to is actually very good for your brand’s sales. Even in a duopoly market, where there’s only one competitor to your brand, brands report a 24% increase in their sales just by ha