Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: The Coca-Cola ...

Sprite has launched “It’s That Fresh,” a platform that unites the brand’s expression globally through a refreshed visual identity, global partnerships and more, per details shared with Marketing Dive.

If you’ve ever cracked open an ice-cold Sprite on a hot summer day, or taken a sip of the soda fresh from a McDonald’s machine, you’ve probably experienced that eye-widening first moment that the ...

Coca-Cola’s Sprite brand is in as presenting sponsor of the Harlem Globetrotters North American Tour, which will see the Globies this year playing 250 N.A. games and another 150 internationally.

The NBA has again teamed with The Coca-Cola Company, naming Sprite its official soft drink partner more than a decade after the lemon-lime soda brand last held that title, according to news shared ...

Sprite announced the launch of its new co-branded, limited-edition cans featuring select NBA teams and Unrivaled players. Designed with regional pride in mind, the cans celebrate local fandom while ...

We all have weird favourites when it comes to pairing different foods. Some experiments turned into classic pairings, like gulab jamun and ice cream, whiskey with Coke, or kulfi with jalebi. But a few ...

When Sprite first told the world to ‘Obey Your Thirst’ in 1994, the campaign was a shot across the bow of conventional advertising. It skipped the gloss and leaned into grit, urging young people, ...

A NASA astronaut captured this odd weather phenomenon, called a red sprite, from the International Space Station. Nichole Ayers A NASA astronaut captured an image of a giant “red sprite” from space ...