Update identifies 63.6M adults with intent to enroll and adds 12M verified cell records, enhancing precision for higher ...

The EDLP loyalty dilemma  Most retail loyalty programs are designed around points, promotions and price reductions, incentives that don’t fit comfortably within an EDLP model. Discounting erodes ...

Financial crime is becoming faster, smarter, and more difficult to trace. By 2026, banks and regulators will approach ...

The techniques that have served marketers for over fifty years are evolving rapidly, driven by artificial intelligence, increasing market volatility and a fundamental shift in what we expect ...

Abstract: To address sparse channel measurement data and inadequate predictive capabilities in conventional channel models, predictive channel modeling employs joint generative and predictive ...

1 Rosenstiel School of Marine, Atmospheric, and Earth Science, University of Miami, Key Biscayne, FL, USA. 2 Department of Human Dimensions of Natural Resources, Colorado State University, Fort ...

The United States is expected to adopt the vaccine schedule used by Denmark, a much smaller country with universal health care. By Amelia Nierenberg and Maya Tekeli Amelia Nierenberg reported from ...

Greenhouse gas emissions are a major global concern and reducing them is a key objective for governments and organizations worldwide. One of the largest agricultural contributors to greenhouse gas ...

Medtronic (NYSE: MDT) + announced today that it entered into a strategic partnership with DASI Simulations. The companies agreed to enhance access to technology from DASI, a leader in AI-driven ...