Abstract: Native advertisements are increasingly common as hybrid commercial content embedded within digital news platforms. Although these ads can enhance user engagement, they often elicit negative ...

In her latest piece, the inimitable Shirley Marschall looks at why toenail fungus is the true measure of ad tech done badly… We've all been there. Browsing a high quality news site or app, reading an ...

I tested out pay-per-view sites for creators to find my top video hosting platforms - here's what I found ...

OpenX Technologies on Wednesday rolled out a mobile native ad exchange called Native O/X. The “native” ad formats include in-stream display, rich media and video ad units that are inserted into an app ...

Maureen Ifada, Marketing Director at FrieslandCampina WAMCO, has been appointed as a jury member for the 2026 edition of the Native Advertising Awards, further reinforcing her rising influence in ...

Reels continue to surge as a go-to format for entertainment, education, and discovery. But Meta’s message to advertisers is clear: success requires native creative — not repurposed assets. Think 9:16 ...

In today’s digital landscape, audiences are increasingly tuning out traditional ads. Banner blindness, ad blockers, and mistrust of overt sales messages have made it harder than ever to capture ...