A healthy marketing budget can be powerful fuel for brand expansion and sales growth. But when sales improve, most marketers need to prove that their activity was the driver of sales lift. Marketers ...

The future of electric vehicles depends on battery packs that are safe, efficient, and easy to maintain. Wireless ...

Additionally, using one integrated tester reduces the risk of error. Fewer cables and instruments mean less potential for ...

Are you among the people planning to lose weight as part of your New Year resolution? Wait, before you join a gym, here's a ...

How long a person is able to stand on one leg is a better measure of ageing than changes in strength or gait, scientists say in a new study. Previous studies have shown that a good balance, muscle ...

A section of France’s A10 highway wirelessly charges EVs on the move, a technology that could make plug-in stations obsolete ...

Although Madagascar offers several places to spot lemurs, one of its more unique animal locales is Anja Community Reserve. Located about 41 miles southwest of Fianarantsoa along National Road No. 7, ...

As with many inventions, two people had the idea for an integrated circuit at almost the same time. Transistors had become commonplace in everything from radios to phones to computers, and now ...

Whether and how cells measure and regulate their adhesion in response to the extracellular matrix area is unknown. Here, the authors show that cells adhering to restricted matrix protein areas exhibit ...

The CBD creams we’ve found to be most effective for pain tend to have other ingredients that create a cooling sensation for pain relief. It’s hard to say which ingredient is offering the bulk of the ...

This PrimeView outlines the use of ptychography to obtain high-resolution images for applications across the life sciences, materials sciences and industry. Ptychography computationally reconstructs ...

IND vs WI Highlights, 2nd Test Match Day 3: The third day of the second Test between India and West Indies turned into a showcase of resilience, with John Campbell and Shai Hope leading the charge for ...