Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Digital marketing refers to the promotion of products or services using digital channels, such as search engines, websites, social media, email, and mobile apps. It differs from traditional marketing, ...

Coca-Cola is taking another shot at AI-generated holiday ads after last year's campaign was criticised for its poor execution ...

Agentic AI has rapidly emerged as the latest marketing phenomenon worldwide, with its market size projected to reach US$197 billion by 2034, according to a report by Hong Kong-based technology firm ...

In a recent LinkedIn post, Henry Hayes emerged from a park shrubbery as Henry V. Dressed in full armour, he issued a Q4 rallying call to camera on leads, ROIs, pipelines and trending campaigns using ...

Hotel guests might notice a destination marketing fee among the list of fees and taxes on their hotel bill. Here’s what they are used for.

NEW YORK (Reuters) -Snack maker Mondelez is using a new generative AI tool to cut costs for the production of marketing content by 30% to 50%, a senior executive told Reuters. The packaged-food ...

Feeling overwhelmed? This proven system helps you manage tasks, ideas, and deadlines with ease. Transform your productivity ...

Gen Z are making chatbots to do admin and other tasks for them at work - does it give them a competitive edge or is it proof AI can replace them?

Pasig Mayor Vico Sotto amused social media users when he left a question on Pasig City Public Information Office's post: “Pano niyo ginagawa yung iba ibang font." This remark from the mayor, who's ...

When it comes to preventing fine lines and maintaining a healthy glow, few skincare ingredients are quite so effective as retinol. But knowing how to use retinol correctly continues to confuse even ...

Butter is back. After decades as a dietary pariah, it’s a star ingredient in everything from brown butter pasta to gooey butter cake, and you may have noticed the growing variety at the supermarket.