Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Coca-Cola is taking another shot at AI-generated holiday ads after last year's campaign was criticised for its poor execution ...

Gen Z are making chatbots to do admin and other tasks for them at work - does it give them a competitive edge or is it proof AI can replace them?