The old attribution problem was a measurement problem: tracking was imperfect, but the touchpoints existed. Statistical models filled the gaps with reasonable accuracy for most use cases. The new ...

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David Shelley, CEO of Hachette’s U.K. and U.S. operations, on taking on Big Tech, defending copyright, and why the future of ...

Abstract: Several essential services, such as cellular phones, the Internet, television, navigation, weather prediction, and remote sensing, rely on satellites in low-Earth orbits, the technology for ...

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A survey of more than 1,000 U.S. consumers finds that 90% are open to seeing short-form video content on publisher sites, according to research commissioned by Media.net in September 2025. The poll ...

Prompt engineering is a relatively new field of research that refers to the practice of designing, refining, and implementing prompts or instructions that guide the output of large language models ...

Once a year in the fall for the past 36 years, I have joined a group of Northsiders who turn downtown Jackson into their frisbee playground. I call it "free form Jackson downtown frisbee golf." It's ...

A group of games industry veterans have launched a new publisher called Midnighters. The Australian firm's leadership team consists of four co-directors: Zea Wolfe (Massive Monster, Die Gute Fabrik), ...