Mike Finnerty is leaving TransUnion to become Mutinex's US president and lead the company’s expansion stateside.

Learn how to connect platform ROAS, CRM data, incrementality testing, and marginal ROAS in a continuous marketing measurement ...

INDIANAPOLIS — Pothole-filling season is steadily underway with thousands reported across Indianapolis. The Department of Public Works is taking advantage of the sunshine to get to work on the roads. ...

Abstract: In today's marketing environment, advertising is distributed across numerous platforms, compelling that advertisers assess both cross-channel and individual effects. MultiTouch Attribution ...

Members of the Hot Springs Advertising and Promotion Commission broke with the recommendations made by Visit Hot Springs staff and approved $43,250 in advertising assistance grants to eight ...

US Immigration and Customs Enforcement is asking companies to provide information about “commercial Big Data and Ad Tech” products that would “directly support investigations activities,” according to ...

Navah Hopkins, the Microsoft Advertiser Ads Liaison, asked on LinkedIn if you will be adding Microsoft Advertising part of your marketing mix in 2026? The poll had over 200 responses, with most saying ...

Boxed cake mixes are an amazing way for the inexperienced baker to make an amazing and tasty dessert without the hassle. These boxed hacks will take an ordinary boxed yellow cake mix and turn it into ...

For over a century, Red Wing Shoe Company has designed and manufactured work boots in the United States with leather sourced from its own tannery. The family-owned, privately held business, which was ...

Advertising spending will grow more than predicted in 2025 because tariffs didn’t take as big a bite as expected and AI provided a boost, according to a new forecast from media investment group WPP ...

This article compares the marketing strategies and performance of Emirates Airlines and Qatar Airways. While Emirates has historically led with luxury branding and sponsorships, recent gaps in ...