Marketers assume that the more choices they offer, the more likely customers will be able to find just the right thing. They assume, for instance, that offering 50 styles of jeans instead of two ...

When Mark Lehner was a teenager in the late 1960s, his parents introduced him to the writings of the famed clairvoyant Edgar Cayce. During one of his trances, Cayce, who died in 1945, saw that ...