If you've decided that 2025 is the year that you start the tradition, here's what you can do to get started! This post ...

This little elf is winning over families' hearts across the world. But, you may find yourself asking, how does Elf on the ...

Wondering what to name your "Scout Elf?" These 120 fun, cute, and clever Elf on the Shelf names will make this Christmas ...

Elf on the Shelf is a wildly popular Christmas phenomenon that not even the leaders of Christmas (AKA Santa and Mariah Carey) could have seen coming. Opinions about Elfie are pretty polarizing; you ...

For 20 years, The Elf on the Shelf has been synonymous with the holiday season,” says Christa Pitts, Co-Founder and Co-CEO of The Lumistella Company. “We are thrilled to partner with Swarovski to ...

The Elf on the Shelf will be at locations across Liverpool City Centre along with free family fun including entertainment, ...

The Official Caribbean Vacation of The Elf on the Shelf® invites families to experience the most magical stay of the season, from special holiday ...

Do you believe in Christmas magic? You’ll need it to help Santa save Christmas! Train to become an "official Scout Elf" - explore, dodge obstacles and spread cheer to make things merry and bright and ...

We’ve been checking out the newest family-friendly releases – and these are the five we’ll be putting under our tree this ...

Spooky season might be over, but the retailer wants to keep its meme-y reputation enduring with new holiday offerings.

Discount retailer Big W is putting a spotlight on mums this Christmas with its latest campaign that reveals just how much ...

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