New strategic alliance between Merkle, Airship, and Salesforce enables marketers to activate mobile-first customer loyalty programs.

Airship is trusted by the world's leading brands such as Alaska Airlines, BBC and The Home Depot to drive revenue growth and customer loyalty with mobile-first cross-channel customer experiences.

Technology changes quickly, but the principle of the jobs-to-be-done framework remains steady: Customers don’t buy software; ...

CRM systems organize customer data and communications, helping sales teams execute consistent follow-up strategies, track ...

Pipedrive and Salesforce are top CRM platforms geared toward different business needs. We compared their features to help ...

Uniqode, the highest-ranked QR code platform on G2 and a leader in digital business card solutions, today announced the launch of the Uniqode Cards App, a mobile-first digital business card (DBC) ...

Uniqode, a provider of QR code and digital business card solutions, today launched Uniqode Cards App, a mobile-first digital business card (DBC) solution that enables users to share, scan, and manage ...

Looking to unlock deeper data-driven insights or to build more intelligent business process automations? These popular tools ...

How can generative AI help create smarter SaaS products? Generative AI models produce novel content based on patterns learned ...

Not every customer is the same. Some buy quickly, others take months. Some are loyal, others vanish after a single purchase. To treat them all in one way is to miss the point of marketing. That is why ...

Microsoft 365 customers will no longer have to pay to access the Copilot Chat AI assistant inside Office apps such as Word, Excel, and PowerPoint. The company, which committed to offer productivity ...

New AI-powered features coming to Google Workspace promise more natural conversations, workflow automations, and other productivity boosters. The generative AI-based ‘analyst’ in the Workspace Sheets ...