Raise your hand if you’ve ever said, “I just don’t look good in eye shadow,” or “Eye shadow is too confusing,” or “How the hell do you apply eye shadow?” Yeah, we’re going to guess most of your hands ...

I appreciate the artistry and craft that’s go into the plethora of eye makeup tutorials on the Internet—the cut creases, layered eyeliners, and immaculate ombrés—but I simply do not have the dexterity ...

I have a confession. I'm a beauty editor, but I have no effing idea what to do with eyeshadow. Sure, I can fake tan my own back and apply lip liner while running for the bus, but I'm clueless when it ...

Yet another rabbit hole to fall into while browsing on Pinterest: step-by-step beauty tutorials and infographics on the best eye shadow for your eye shape. These guidelines aren't new but they ...

A makeup artist has been demystifying beauty for women over a certain age, and now she has debunked the myth older women shouldn't wear shimmery eye shadow. Women over 40 are often advised to avoid ...

The trend of makeup for men is catching up! Yes, it’s a thing now and cosmetic brands are looking for ways to market their products in gender-neutral way. Makeup when used right, can help bring out ...