If you’ve ever cracked open an ice-cold Sprite on a hot summer day, or taken a sip of the soda fresh from a McDonald’s machine, you’ve probably experienced that eye-widening first moment that the ...

The NBA has again teamed with The Coca-Cola Company, naming Sprite its official soft drink partner more than a decade after the lemon-lime soda brand last held that title, according to news shared ...

With spring on the horizon, Sprite is introducing a zesty new flavor with hints of mango. Sprite Chill Mango Citrus is the newest limited-edition Sprite Chill, offering "innovative cooling sensation ...

Sprite returns as the league's official soft drink and will be a part of some of the NBA's biggest global events. Official release The National Basketball Association (NBA) and The Coca-Cola Company ...

Sprite has launched “It’s That Fresh,” a platform that unites the brand’s expression globally through a refreshed visual identity, global partnerships and more, per details shared with Marketing Dive.

Coca-Cola Company (KO) announced on Tuesday a new multiyear global marketing partnership with the NBA that restores Sprite as the league's Official Global Soft Drink Partner and exclusive soft drink ...

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: The Coca-Cola ...

Sprite Chill Mango Citrus is the latest flavor introduced in The Coca-Cola Company’s Sprite Chill lineup. The new beverage combines Sprite’s traditional lemon-lime base with mango flavor and the brand ...

Coca-Cola Co. Sprite brand has reclaimed a key battleground in the Soda Wars: sponsorship of the National Basketball Association. The lemon-lime soda giant on Tuesday was named the official soft drink ...

Sprite has introduced a new global brand platform, ‘It’s That Fresh’, which is being rolled out across 180 markets. The update includes a refreshed visual identity aimed at improving in-store ...