New strategic alliance between Merkle, Airship, and Salesforce enables marketers to activate mobile-first customer loyalty programs.

Salesforce Marketing Cloud’s Loyalty Management provides the scalable foundation for earning and redeeming loyalty across every touchpoint. Airship powers the mobile-first customer experience, ...

Salesforce Starter Suite allows you to send up to 2,000 emails per month, which should be sufficient for most small businesses. However, you can pay an additional $10 per month for an extra 1,000 ...

CRM systems organize customer data and communications, helping sales teams execute consistent follow-up strategies, track ...

This article first appeared on GuruFocus. Salesforce (NYSE:CRM) is standing its ground after hackers tried to shake it down for ransom. The company confirmed it won't pay the cybercrime group ...

Uniqode, a provider of QR code and digital business card solutions, today launched Uniqode Cards App, a mobile-first digital business card (DBC) solution that enables users to share, scan, and manage ...

Vibe-coding experts at the Inc. 5000 Conference & Gala had some pretty straightforward advice for how to get started.

Salesforce failed to address the massive wave of OAuth breaches at its Dreamforce conference, but securing third-party ...

What's trending on Salesforce's AppExchange app marketplace this year? To find out, SFApps analyzed a host of recent data points related to the marketplace. An infographic (below) covers key findings ...

Goldman Sachs’ backing in the latest funding will help further bolster MoEngage’s global presence. The investment bank also ...

“Our partnership with Salesforce is about making the tools people use every day work better together, so work feels more natural and connected. It’s an important step in how AI can improve daily ...

Hackers claim to have stolen nearly one billion customer records from Salesforce users, including major brands raising global concerns.