Danni White is the CEO of DW Creative Consulting Agency. DWCCA offers digital marketing services to SMBs and enterprise companies. The world of digital marketing is constantly evolving. In 2023, ...

Digital marketing courses are everywhere. Everyone offers them. You can take digital marketing courses from colleges, third-party organizations, and the platforms themselves. But are digital marketing ...

In today’s market, most firms must integrate traditional and digital channels and media to achieve marketing synergies. This concentration focuses on expanding traditional marketing theories and ...

The emergence of digital audio in its various manifestations has left many marketers perplexed. The emergence of digital audio in its various manifestations, whether through podcasts, microcasts, ...

Organizations from large enterprises to one-man shops are in the midst of a digital transformation. Some gladly embrace the change. Others resist while still more are so busy keeping up with demand ...

As an ardent sports fan, most of my analogies revolve around sports — and so does my understanding of attribution in marketing. In basketball, there is a much-coveted achievement called the ...

The Digital Marketing Certificate from Saint Louis University focuses on understanding and marketing to consumers in a digital and social media context. Students will gain a broad understanding of ...

A Google search for “Holism” yields no ads, but the following definition: “the theory that parts of a whole are in intimate interconnection, such that they cannot exist independently of the whole, or ...

Michael Newby of De Pere has been in the advertising industry since 2000. During those years, he worked with national and local businesses to help them promote their brands. He found that national ...

Over the past 17 years, I have encountered countless excuses as to why companies feel that digital marketing won’t work for them. All too often, companies fall into the trap of thinking that their ...