How APIs extend data access and automation in Google Ads and Meta Ads

Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new ...
Search Engine Land

What to do when Google Ads performance declines

It’s a familiar – and frustrating – scenario for any PPC expert. You log into your ads account, and the numbers are trending in the wrong direction. Dashboards ...
Searchenginejournal.com

Ask A PPC: What Marketers Need To Know About Micro Conversions In Google Ads

In technical terms, micro conversions are events configured in Google Ads or Google Analytics 4 (GA4) events to be imported into Google Ads. These actions need to be set as primary actions so they ...
Search Engine Land

Google Ads In-Market Segments: Your guide to High-Intent audiences

Wouldn’t it be great if you could click a button and magically reach everyone who’s interested in your products or services? Well, in-market segments in Google Ads are pretty close to that! This type ...

Google: Google Ads Not Going Away With AI Mode As The Future

Robby Stein, VP of Product for Google Search, was interviewed on the Silicon Valley Girl channel by Marina Mogilko about AI ...
TechCrunch

Google is bringing ads to AI Mode

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...