In what could trigger a shake-up in the mobile ad business, Zynga has chosen Unity Technologies as its exclusive mobile game advertising partner. Zynga decided to adopt the Unity Ads’ rewarded ads ...

Unity and Snap's agreement to integrate their platforms gives marketers another way to reach the growing number of people who play mobile games. More than half of all mobile games are made with ...

Mobile game developers have a new opportunity to maximise their revenue potential thanks to BIGO Ads’ new collaboration with Unity LevelPlay. The company states that this collaboration unlocks ...