毫无疑问，Threads的成功是天时地利人和的结果，这款产品开放注册2小时后就涌入了200万用户，上线第5天用户数量就超过1亿，打败OpenAI的ChatGPT成为了史上用户增长最快的应用。“推特代替品”是Threads当时打出的招牌，彼时在马斯克限制用户每日可浏览推文数量等一系列匪夷所思的操作下，X的境遇可谓是“天怒人怨”，从广告商到用户都在“逃离”。

过去一年中，那些注意到自己社交媒体表现指标有所下降的用户并非是错觉。社交媒体管理平台 Buffer 上周发布了一份报告，该报告对 Buffer 逾 19.1 万名月活跃用户的社交媒体互动率进行了研究，涵盖了 2025 年全年通过 Buffer 社交媒体发布工具发送的数千万条帖子。 根据 Buffer 的数据池，Instagram、LinkedIn 和 Threads 的互动率在过去一年中持续下降， ...

People Spent Less Time on Instagram, Threads, LinkedIn Last Year. Here's Why ...

Threads, Meta’s text-based social media platform that launched in 2023 as a challenger to the Elon Musk-owned X, for the first time beat X in global daily active mobile users for the month of October, ...

Now that Threads has grown to more than 400 million users, Meta is adding more features that could help the platform establish an identity. The company is testing a new "communities" feature that ...

Instagram Threads is rolling out users’ most-requested feature to date: the ability to message people directly, without having to switch to another app, like Instagram. The company said direct ...

Instagram Threads, Meta’s X rival that now has over 400 million monthly active users, is officially launching a new feature that could redefine how its app is used: Communities. On Thursday, Meta said ...

Threads, Meta’s text-based social media platform that sought to capitalize on user frustration with the Elon Musk-owned X, overtook its competitor in daily active users on mobile devices worldwide for ...

Mark Zuckerberg’s “Twitter killer” app is poised for the kill. Threads — which launched in 2023 as Zuckerberg sought to directly compete with his longtime rival Elon Musk — moved within striking ...