When it launched 10 years ago, GreenPal, an app connecting people to local lawn-care services, initially relied on emails to customers about booking yard work or paying their bills. It got few ...

A text-message reminder to parents is enough to increase flu vaccination rates among children and adolescents with medical conditions that put them at risk of severe influenza. While vaccination can ...

Short message service (SMS) messaging is one of the oldest and most popular texting methods. In addition to personal communication, businesses use SMS messaging to contact customers and market their ...