Today’s leading businesses, governments, and other organizations collect large amounts of data about their operations and their customers. Classic examples are Amazon, Twitter, or any company that has ...

Advantages and shortcomings of predictive analytics, and how the practice is changing in order to keep up with the evolution of technology. The term predictive analytics refers to the use of data, ...

Y ou've got a predictive model from which to extrapolate an effective strategy for pitching and selling a product to the right leads. Aside from regression analysis (the intricacies and subsets of ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Robert Kelly is managing director of XTS ...

Forbes contributors publish independent expert analyses and insights. Exploring Cloud, AI, Big Data and all things Digital Transformation. Analytics is probably the most important tool a company has ...

Artificial intelligence (AI) holds great promise for businesses today, especially for marketing teams who must anticipate customers' interests and behavior to achieve their goals. Despite the growing ...

Predictive analytics models can help you completely transform every aspect of digital marketing. Here's how to take advantage of it. Predictive analytics is the method of using historical and recent ...