The SMCR model represents the process and phenomenon of communication. The acronym stands for source, message, channel and receiver, and this theory lays out the different components that form the net ...

The purpose of this paper is to present a revised communication model that describes advertising by drawing upon its kinship with crafted text rather than with everyday speech. The model expands the ...

When a decision needs to be made, the responsibility naturally falls to the leader in charge. A sound decision can't be made in isolation. What are the advantages of communication? When a leader ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. You may not realize how one simple adjustment impacts so many different people around you ...

The Master of Arts (MA) program in Communication at the University at Buffalo is designed to prepare students for doctoral study or advanced professional work in communication processes. The program ...

Research conducted in three industrial markets indicates that word-of-mouth communication within firms is an important influence in the later stages of the adoption process. Opinion leaders were found ...