A "magic" popcorn bucket, created to celebrate the release of the newest "Now You See" film, is turning heads with a neat ...

Movie fans are in for a treat, literally. A while back, Cinemark announced a special “Trick Popcorn Bucket” for the upcoming ...

At a glance, the bucket looks like a pretty standard box with the Now You Don’t poster on the sides. However, it also uses an optical illusion to make it look as if the popcorn disappears, like it ...

Scientists have used the 'mirror box' illusion -- an old magic trick - in a number of neuroscience studies. Researchers are using a new version of the illusion to study how the brain processes ...