More Americans care about loyalty reward programs, and PNC Bank seems to have noticed. EY’s 2025 Loyalty Market Study ...

The One Key loyalty program covers Expedia, Hotels.com and Vrbo, allowing users to earn and redeem across all three brands.

CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA ...

When you connect the dots across data, teams and experiences, you can change loyalty from a marketing tactic into a strategic advantage.

Monthly free food drops are among the benefits of the new rewards program.

With restaurant traffic remaining down for a relentlessly long time, frequency has become a bigger focus for most brands. Consequently, loyalty programs have become a bigger battleground because, well ...

Segment leaders like Starbucks are instead using AI-targeted messaging, aspirational experiences and gamification to nudge ...

Points can provide reasons for customers to engage with a business while offering the company levers it can pull to adjust consumer behavior.

The company wants to keep customers engaged through technology, but it betrays a brutal truth about what loyalty really means ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...

Store loyalty programs used to be simple: You’d get a punch card at a local sub shop, buy eight sandwiches and get your ninth for free. It felt like a transparent “thank you” for your business. But ...