COLUMBIA, Mo. – Many studies have shown that a company's logo is one of the most important aspects of marketing and advertising a brand, or features that distinctly identifies a company's product or ...

There’s no quicker way to broadcast what your company’s about than with a logo. Think of the Starbucks’s iconic green mermaid or Apple’s partially eaten fruit. They channel certain qualities to ...

The colors a brand employs in a logo communicate a value to consumers. This is something we take into deep consideration when creating logos or design work for clients. Colors share a lot about the ...

The teams playing in the Super Bowl have been determined after two exciting games on Sunday. The Kansas City Chiefs will face the Philadelphia Eagles for the championship in two weeks. However, some ...

An icon in the shape of a lightning bolt. Impact Link Some brands are instantly recognizable by the color of their logos. Bright yellow arches on the horizon let you know a McDonald's is nearby. There ...

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...

Opinions expressed by Entrepreneur contributors are their own. Close your eyes and picture McDonald’s famous golden arches. Now, imagine if they had been gray. Would the burger chain be the ...

Shades of the past. Shapes of the future. Aiming to blend the two, the Rams revealed fresh colors and updated logos Monday, a precursor to the new uniforms and helmets the franchise plans to unveil ...