Today, Coca-Cola has one of the most iconic brand identities in the world—so iconic, in fact, that one 2010s study found that “Coca‑Cola” is the second‑most widely understood term in the world after ...

For more than 50 years, Toblerone bars carried the Matterhorn on their packaging to link the chocolate directly to its Swiss heritage. That changed in 2023, when parent company Mondelez International ...

Coca-Cola stands as arguably one of the most recognizable brands worldwide, instantly identifiable through its iconic red packaging and distinctive, swirly white font. The brand is renowned for its ...

When you get a spontaneous call from the president of Nintendo of America, you don’t ask too many questions. You just take the call.Chris Maple was being asked to make a new logo for Pokemon, which at ...