An augmented reality application could reportedly become one of the default apps in iOS14. This would allow any iPhone user to view their location with AR at any time. This is apparently part of Apple ...

Augmented reality integration startup Skidattl says it’s looking to bridge the gap between the digital and physical worlds with today’s launch of its easily accessible augmented reality technology, ...

There’s a burgeoning excitement surrounding augmented reality (AR) and its potential to revolutionize various industries—from entertainment, retail and gaming to healthcare, education and ...

Augmented reality is an interactive 3D experience that combines a view of the real world with computer-generated elements.

To understand the practical challenges of indoor augmented reality applications on smartphones, researchers conducted 113 hours of extensive experiments and case studies over 316 patterns to determine ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

The AR preview is only available on lidar-equipped Apple devices, but all app users will get some new features. The AR preview is only available on lidar-equipped Apple devices, but all app users will ...

Pokémon Go may have kick-started the augmented reality trend in smartphone games, but it’s not the only app to use the technique. The latest to join the trend? The United States Postal Service. The ...