Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Customer Relationship Management (CRM) plays a crucial role in the marketing of EdTech ...

The customer is king in this hyper-competitive market. That means they deserve more than the best products or services. Building strong client relationships is also crucial for any business. Clients ...

Using the right tool for the job can make life a lot easier, and fundraising is already hard enough without having to push that boulder uphill. Customer relationship management (CRM) software isn’t ...

Before adding AI to your CRM, fix the work behind it. This practical framework helps align people, process and platforms for ...

Klaviyo looks to take the cake on keeping customers engaged. It offers automation features along with strong segmentation.

If a software product is successful enough, you’ll probably be able to find a company building an open source alternative. And yet, nobody has created a modern open source CRM product that can be ...