Disney's Belle adds programmable dance moves, while FurReal introduces a robot pet dog with a customized personality. Both are arriving from Hasbro this year. I started with CNET reviewing laptops in ...

Hasbro Pulse Fan Fest kicks off today, giving fans a huge set of upcoming collectible revels from a variety of properties. One of the biggest franchises to get new products during the event is the ...

Optimus Prime is getting a modern update, but this latest one is not for the big screen. The Autobots leader will come to stores as the most advanced Transformers toy ever. Hasbro teams up with ...

Hasbro has partnered with one of the leading companies in the field of robotics to launch the world’s most advanced and programmable robots to the market through the Transformers franchise. Its ...

The Hasbro Studios-produced series, which will bow on The Hub kids channel in spring 2015, will feature the voices of Darren Criss (“Glee”), Constance Zimmer (“House of Cards”), Mitchell Whitfield ...

Hasbro has revealed a voice and app-controlled, auto-transforming Optimus Prime robot that costs $699, and it's available for pre-order now. More like this Burger King's 'Creepy King' Mascot in ...

Are you ready to welcome our experimental toy robot overlords? They're adorable, and they're taking no prisoners here at Google I/O. Hasbro and Google are collaborating to bring these little critters ...

Hasbro is back with its latest HasLab project, this time dedicated to the Transformers franchise and its Robots in Disguise TV series. The latest HasLab project features two different action figures, ...

Hasbro's latest Optimus Prime toy can transform from Truck to Robot on its own, and it was made possible with the toy company's collaboration with Robosen. The popular 90s toy has come to life, ...

Hasbro Studios‘ upcoming animated series “Transformers: Robots in Disguise” has a new home: Cartoon Network. The series had originally been set to debut on Discovery Family, formerly The Hub, in ...

Forbes contributors publish independent expert analyses and insights. News and opinion about video games, television, movies and the internet. We are two full months past Christmas now, but it’s about ...