If brands want to get the very best out of social media at some point they will have to embrace the art of storytelling. This is a key aspect of a brand’s survival on platforms as diverse as Pinterest ...

Whenever you read about genius branding or brand storytelling, you always hear about titans like Apple and Nike. While these brands are certainly talented, it can be a little disheartening to compare ...

“We tell ourselves stories in order to live,” wrote the iconic journalist-essayist Joan Didion, and her statement is no exaggeration. Sharing stories is an integral component of the human experience, ...

Every design tells a story. Every story has a design. It’s your job to connect the two. It takes planning and thoughtful design every step along the way. Effective storytelling requires that you use ...

So many brands in India have already mastered the art of video storytelling in longer-forms. Read on to learn how you can do it too. Six YouTube videos uploaded by three brands in India over the past ...

In the nonprofit sector, growth and success relies on creating a lasting emotional connection with your audience. The best way to build that connection and communicate impact is through real, ...

When it all comes down to it, what is a business? You are an organization that has identified a pain point that people are experiencing. In order to remove that pain point, you are offering a product ...

This post has not been edited by the GamesBeat staff. Opinions by GamesBeat community writers do not necessarily reflect those of the staff. In any sort of storytelling medium, one of the most ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. When you want to convince someone, influence them or make a ...

I saw a new iPhone ad this weekend a dozen or more times. In it, an airline pilot tells how by using his iPhone he helped his flight avoid a three-hour weather delay and got his happy passengers to ...