While there are still glitches there's still work to be done... Despite a series of high-profile online security blunders at leading retailers such as Argos and B&Q in recent years, companies selling ...

The rise of e-commerce and data-driven digital advertising is chipping away at the reasonable consumer standard, a ...

Split testing, or A/B testing, is no secret in the world of ecommerce. 75% of the top 500 internet retailers do it. Even startups and growth hackers do split testing. However, despite it being an open ...

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We’ve all heard the stories about a humble split test bringing in more subscriptions, more leads, more downloads, and more growth. Or how changing one word brought in more than $300,000 in revenue.

Segment your audience to understand nuanced behaviors, and tailor A/B tests accordingly for more accurate insights. Ensure A/B tests run for a sufficient duration to capture meaningful data. Rushing ...

There’s nothing that always works and pretty much nothing that never works either. Websites are highly contextual. That being said, there are tests that tend to have a very high win rate. These are ...

A few years ago, you’d have been laughed out of any room for even insinuating that paid social and paid search had similarities. Fast forward to the era of automation in PPC advertising, and there’s ...