Why do I get the feeling that many marketers today look at direct mail the way people look at the Jurassic Period? Sure it's nice to imagine what life was like all those millions of years ago, and hey ...

SAN FRANCISCO--(BUSINESS WIRE)--Lob, the leading direct mail automation platform, today released its 2023 State of Direct Mail report, in partnership with Comperemedia, to understand how enterprise ...

How Do Companies Track Which Coupons Were Redeemed?. Companies use coupons for more than selling more of a particular item at a specific point in time. Most also use coupons as ways to generate ...

Direct marketing has long been a staple of a business’ marketing mixes, but do you fully understand why they make an impact with your customers? I recently spoke with Patti Groh, Director of Marketing ...

This past summer, the Consumer Financial Protection Bureau (CFPB) published a report that took a close look at the advertising landscape of the reverse mortgage industry, with a particular focus on ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

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The United States Postal Service wants to revitalize direct mail marketing and thereby unveiled an incentive program for 2024 designed to boost First-Class and Marketing Mail volumes. With postage ...

Few arrivals can – or should – energize a marketing team more than boxes of collateral. It takes months of work to produce but only minutes for an eager team to unwrap and sort stacks of glossy ...

Direct mail marketing is a proven method to help gain customers at quick-service restaurants. It provides a tangible method for reaching both loyal customers and potential diners. Internet data ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...

I'm currently getting estimates for direct mail advertising from Val-Pak. It's one of the bigger direct mail advertising companies. They send out those envelopes with tons of "coupons" in them. I'm ...