Tlacael Esparza is the co-founder and CTO of Sensory Percussion. This post is part of the Lessons Learned series featuring NYU entrepreneurs’ first-hand accounts of challenges faced in starting a ...

Despite the fact that customer service jobs often involve selling and sales jobs often involve service, interviews are typically unique to each position. Sales job interviews tend to emphasize the ...

Marketing has never been so competitive. With the cost of living increasing and inflation rising, customers are being more frugal than ever, plus, with people being shown up to 5000 ads a day, we ...

One year after emerging from stealth, Strella has raised $14 million in Series A funding to expand its AI-powered customer research platform, the company announced Thursday. The round, led by Bessemer ...

opportunities. Yet this approach, which traditionally pays for itself with a handsome dividend (one of my most recent client interviews revealed a 6 figure engagement), is probably one of the most ...

As the retail automotive industry continues its regression to pre-pandemic business realities, the absence of a fundamental sales process is illuminated by the reports of decreased F&I income per sale ...

Product innovation and coveted organic growth are not possible without truly understanding your customers, which means understanding their social, emotional and functional jobs to be done. The best ...