Crayola, a name synonymous with vibrantly colored crayons for more than a century, is going into the flower business. The crayon maker, a subsidiary of Hallmark Cards, on Tuesday announced the launch ...

In Pete Ruggiero’s 28 Years At The Company, He’s Seen The Power Of Nostalgia (And Dandelion), And Is Using Experiences And Innovation To Help The Brand Keep Growing.

Crayola, the brand that “inspires creativity through color,” and Mrs. Bloom’s License Corp., an international importer and distributor of fresh cut flowers, announced Wednesday the launch of Crayola ...

As America's iconic crayon manufacturer Crayola braces for another highly profitable back-to-school season, kids around the world prepare to carry on the more than century-long tradition of colorful ...

The success of Barbie has seen toy company Mattel plot a new slate of movies based on its products. Another business you wouldn’t necessarily expect to make big move into the entertainment space is ...