Research shows bold packaging colors make products seem more potent. This can boost purchase intent but reduce how much consumers use, slowing repurchase cycles.

On April 8, 2020, the Court of Appeals for the Federal Circuit issued a decision on an appeal from the refusal of registration of a color trademark by the Trademark Trial and Appeal Board. In this ...

For marketing decision-makers, now is a crucial time for plotting out brand strategies for the year ahead -- a large part of which includes developing refreshed visual assets to better resonate with ...

Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

At its core, packaging is the art of designing and creating containers for products. It’s not merely a functional necessity; it’s a pivotal player in a brand’s marketing strategy. The success or ...