Research shows bold packaging colors make products seem more potent. This can boost purchase intent but reduce how much ...

For marketing decision-makers, now is a crucial time for plotting out brand strategies for the year ahead -- a large part of which includes developing refreshed visual assets to better resonate with ...

On April 8, 2020, the Court of Appeals for the Federal Circuit issued a decision on an appeal from the refusal of registration of a color trademark by the Trademark Trial and Appeal Board. In this ...

Don’t know how smart apparel packaging enhances fashion brand identity? Fret not! Smart apparel packaging creates a positive ...