Liv Cycling sponsors women’s racing teams and competitions, like the Tour de France Femmes, in addition to community clubs. Athlete involvement in the creation of products helps, too. It’s really what ...

Dick's Sporting Goods is releasing the new Jordan Heir basketball shoes and if you don't hurry to grab them, they will sell ...

The Los Angeles Sparks are battling for the final spot in the WNBA Playoffs. If the Sparks are able to make a late-season push, it will require All-Star guard Kelsey Plum to continue playing at out-of ...

Basketball Hall of Famer Michael Jordan is known for his competitive streak, and that extends beyond the hardwood. Even though the NBA legend no longer owns the Charlotte Hornets, he still seeks ...

Nike has unveiled their latest 'Project Amplify' concept which incorporates robotics to sneakers and looks to boost mobility.