A fast-growing DTC brand decides it’s time to “be more authentic.” So they lean in—posting behind-the-scenes videos, founder ...

The Merriam-Webster Dictionary 2023 Word of the Year is “authentic.” This word has many meanings, including: real; honest; not false or imitation; as well as being true to one’s spirit or personality.

As human beings, we need to make meaning of our existence. Meaning gives definition to our life and our life path. This search for meaning is often challenging. How do we make sense of who we are ...

For brands, “authenticity” isn’t about a well-established tagline or a smart logo tweak, but a lived truth. Today’s consumers are more discerning than ever; they expect more than polished branding and ...

As the all-important question of truth and facts continues to dominate current affairs, it may come as no surprise to learn that Merriam-Webster's word of the year is "authentic." The online ...