Many marketers and brands don’t know what makes quality data or advertising addressable. The Go Addressable Certification Program is designed to bridge that ...

Mirakulo, a leader in next-generation digital TV software, and INVIDI Technologies, a global pioneer in targeted, addressable ...

NEW YORK--(BUSINESS WIRE)--Today, Go Addressable, a non-profit trade organization dedicated to and advancing the growth of addressable TV advertising, released new research findings in conjunction ...

AMC Networks, an industry leader in the deployment of addressable advertising, joins Go Addressable to further the education and adoption of addressable advertising across the industry NEW ...

This latest industry-first partnership adds more than 1 million new addressable households, accessible exclusively via DISH Media ENGLEWOOD, Colo., March 6, 2024 /PRNewswire/ -- DISH Media, leaders in ...

Addressable has come a long way in the last few years. When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall ...

Nielsen’s move into addressable TV planning and measurement starts with the smart TV. About a week after Nielsen bought Sorenson Media for $11.25 million in a bankruptcy auction, the measurement ...

Media Cartographer Evan Shapīro Will Lead Three-Tiered Foundation for Addressable Advertising Curriculum Designed for Agencies and Brands Many marketers and brands don’t know what makes quality data ...